Home
/
Binary options trading
/
Binary options basics
/

Binary options trading guide for kenyan traders

Binary Options Trading Guide for Kenyan Traders

By

James Thompson

17 Feb 2026, 00:00

22 minutes of duration

Getting Started

Binary options have drawn a fair share of attention among traders in Kenya lately. Many are attracted by the straightforward nature of these trades—predicting if an asset’s price will go up or down within a set time. But beneath the surface lies a market with its own quirks and risks.

This guide dives deep into what binary options really are, how they function, and what traders in Kenya should keep an eye on. From the mechanics of placing trades to understanding the local regulatory environment, we’ll highlight the essentials without getting lost in jargon.

Conceptual illustration of binary options trading with upward and downward arrows representing market predictions
top

Whether you're a seasoned investor or just starting out, knowing the ins and outs of binary options can help you avoid common pitfalls and make smarter decisions. As always, it's not just about the potential profits but managing risks and understanding the real cost behind every trade.

In the sections that follow, we will break down complex topics into digestible parts, backed with examples and practical tips relevant to the Kenyan market. The goal is to equip you with clear, actionable insights into trading binary options wisely and safely, not just to chase quick wins. Remember, the devil is often in the details when it comes to financial trading, especially with instruments like binary options.

What Are Binary Options?

Understanding what binary options are is the first stepping stone for anyone curious about this type of investment, especially for traders in Kenya. At its core, binary options trading boils down to predicting whether an asset’s price will move up or down within a specific timeframe. That’s it – no complicated calculations or owning the asset outright.

This simplicity is what often draws many Kenyan traders towards binary options. It’s like placing a bet on a horse race but with stocks, currencies, or commodities. For instance, if you think the price of the Kenyan shilling against the US dollar will rise in the next hour, you purchase a "call" option. If you’re right, you earn a fixed payout; if you’re wrong, you lose your investment for that trade. It’s straightforward and easy to grasp even if you don’t have a finance background.

However, it’s worth stressing that despite the simplicity, binary options come with their unique set of risks and considerations. These include limited control over the trade once placed and the all-or-nothing payout structure, which makes it crucial for traders to approach this investment with a clear understanding and caution.

For many in Kenya, binary options offer an accessible way to engage with global financial markets without needing to buy shares or commodities directly. But knowing what you’re stepping into is half the battle won.

Definition and Basic Concept

Binary options are a type of financial instrument that allows you to wager on the price movement of assets like stocks, currencies, commodities, or indices. The term "binary" ties back to the two possible outcomes: a fixed amount of money (profit) or nothing at all (loss), depending on how the market moves.

Imagine you’re interested in Safaricom’s stock price. Instead of buying shares, you predict if its price will be higher or lower than a certain level at a set time, say 15 minutes from now. If your prediction matches the outcome, you get a predetermined payout, typically between 60% to 90% of your initial stake. If not, you lose what you put in.

The appeal lies in the simplicity of the "yes or no" proposition. You don’t need to worry about how much the price changes, only whether it’s up or down. This can be a practical way to gain exposure to financial markets without the complexity of traditional trading.

How Binary Options Differ from Other Investments

Binary options stand out from traditional investments primarily due to their fixed risk and fixed reward structure. Unlike standard stock trading where your profits and losses depend on how much the price moves, binary options offer a clear cut: either win a fixed payout or lose your stake.

This means you know your potential loss right from the start, which can be appealing if you like to manage risk tightly. For example, if you put 1,000 KES on a binary option predicting that the price of gold will rise, and the payout is 80%, you’ll either earn 800 KES or lose your entire 1,000 KES – no surprises.

Another key difference is the short time frames involved. Binary options often expire within minutes to hours, offering quick returns. Traditional investments generally expect longer-term holdings and profits.

Because of this, trading binary options resembles betting more than investing. It's fast-paced and outcome-based, which might not suit everyone, especially those accustomed to gradual gains or reinvesting dividends.

Ultimately, binary options can be a useful tool for traders wanting quick market exposure and limited risk, but they should be approached with clear knowledge of their unique characteristics and pitfalls.

How Binary Options Trading Works

Understanding how binary options trading actually works is key for Kenyan traders looking to get involved in this market. At its core, it's about predicting whether the price of an asset will go up or down over a set period. The simplicity makes it appealing, but grasping the details — like types of trades, expiry times, and payouts — is essential to avoid surprises.

Traders benefit from knowing the exact risk and reward upfront, unlike traditional stock trading where outcomes can be more uncertain. However, that clarity also means you need a solid grasp on timing and market movements to make smarter decisions. Let’s break down the crucial parts that shape binary options trading.

Placing a Trade: Call and Put Options

Binary options revolve around two main trade types: Call and Put options. When you place a trade, you are essentially betting whether the price of an asset will be higher or lower at a specific time compared to its price when you started the trade.

  • If you think the price will rise, you place a Call option.

  • If you believe the price will fall, you choose a Put option.

For example, say you’re watching the price of Safaricom shares currently trading at 35 Kenyan shillings. If you expect the price to go above 35 shillings in the next 30 minutes, you buy a Call option. If the price ends above 35 shillings after that time, you make a profit. Conversely, if you think it’ll drop below 35, you’d pick a Put option.

This all-or-nothing structure means you need to get the direction right, not the amount of movement — whether the price is just a cent higher or significantly more, winning pays the same as long as your prediction is correct.

Expiry Times and Payouts

Expiry time is the moment when the trade closes and the outcome is decided. These can range from as short as 30 seconds up to an hour or more, depending on the broker platform. The chosen expiry time affects risk and strategy heavily.

Short expiry times, like 1 or 5 minutes, offer quick results but can be highly volatile, making them riskier and more like a quick gamble. Longer expiries, such as 30 minutes or an hour, allow more time for market shifts and can suit traders who use analysis rather than chance.

Payouts in binary options are typically fixed. If your prediction is correct, you receive a pre-determined return — often between 70% to 90% of your investment. If wrong, you lose the initial amount you invested in that trade. For example, if you invest 1,000 KES on a Call option with an 80% payout, you get 1,800 KES back if you win (original 1,000 plus 800 profit) but lose the 1,000 KES if you’re wrong.

Expiry times and payout rates are critical factors that should influence your trading decisions. Balancing your risk tolerance with the timing of trades helps you avoid reckless bets.

In summary, trading binary options boils down to predicting market direction within a set time, then placing either a Call or Put option accordingly. Understanding how expiry times work and what you stand to gain or lose sets the foundation for sound decision-making in this fast-paced game.

Common Assets Used in Binary Options

Understanding the types of assets available for binary options trading is key for Kenyan traders looking to diversify their portfolios or focus on markets they feel most confident in. These assets represent the underlying elements that binary options contracts are based on, determining the potential payout from a trade. Focusing on common asset types helps traders recognize where they might best apply their market knowledge and strategies.

Stocks and Indices

Stocks represent shares of ownership in companies, and trading binary options on stocks lets traders speculate whether the price of a particular stock will rise or fall within a set time frame. For example, you might find options based on well-known companies like Safaricom, Equity Bank, or global giants such as Apple and Google. The familiarity or availability of financial information can make trading these options less daunting.

Indices, on the other hand, are composed of a group of stocks that reflect the overall performance of a specific market segment or economy. Examples include the Nairobi Securities Exchange 20 (NSE 20) or the Dow Jones Industrial Average in the US. Binary options on indices provide a way to bet on broader market trends rather than the fortunes of a single company, often reducing the impact of volatility tied to individual stocks.

Commodities and Forex Pairs

Commodities in binary options typically include natural resources and raw materials like gold, crude oil, and agricultural products such as coffee or maize. Kenya’s economy is closely linked to commodities, making trading these options particularly relevant. For instance, a trader might speculate on the price of gold, influenced by global demand and local currency strength, using binary options to benefit from short-term movements.

Forex pairs involve trading the value of one currency against another. Popular pairs include USD/KES (US Dollar to Kenyan Shilling), EUR/USD, and GBP/USD. For Kenyan traders, the USD/KES pair is especially significant due to frequent fluctuations linked to economic factors inside Kenya and abroad. Binary options on forex pairs offer a quick way to speculate on these movements without needing to hold the currencies themselves.

By knowing these common assets and how they behave, Kenyan traders can choose those that best fit their understanding and trading style, increasing their chances of making informed, strategic decisions.

Binary Options Platforms and Brokers

When it comes to trading binary options, the platform and broker you choose are your digital gateway. This isn’t just about picking a flashy website—it's about security, reliability, and the tools that actually help you make smarter trades. In Kenya, where the market is growing and evolving, knowing how to spot a legit platform can save you from costly mistakes.

Choosing a Reliable Broker

The first thing to get right is selecting a broker with a solid reputation and clear licensing. Brokers like IQ Option and Olymp Trade have earned some trust globally, but as a Kenyan trader, you should ensure your choice aligns with regulations set by the Capital Markets Authority (CMA). This protects you from scams and shady practices that have unfortunately been common in this space.

Graphic showing regulatory compliance symbols and protective measures in financial trading in Kenya
top

A reliable broker will provide transparency about fees, offer straightforward terms, and have responsive customer support. Imagine trading with a broker that vanishes when you have a withdrawal request — not a fun situation. Also, check for independent reviews and feedback from fellow traders in Kenya; word of mouth often reveals the true picture. Remember, a good broker isn't just about low spreads or flashy bonuses but about consistent and fair treatment.

Software and Trading Tools Overview

Once you’ve settled on a broker, you’ll interact with their trading platform. Some platforms come packed with tools that can give you an edge, like charting software, technical indicators, and real-time news feeds. For example, MetaTrader 4 (MT4) or MetaTrader 5 (MT5) are popular in forex but many brokers also offer their own proprietary platforms tailored to binary options.

A smooth, user-friendly interface matters a lot — clunky software can lead to s or missed opportunities. Platforms typically allow trades on mobile devices, a big plus for busy traders on the go. Tools like price alerts, detailed asset analysis, and demo accounts to practice trading can further boost your confidence and skills.

Choosing the right broker and platform is like picking a car you trust before a long drive — it’s not only about looks but the reliability, stamina, and safety it offers.

In Kenya’s emerging binary options scene, focusing on these elements can help you trade smarter, avoid pitfalls, and manage your investments thoughtfully.

Risks and Challenges of Binary Options Trading

Understanding the risks and challenges involved in binary options trading is essential before diving in. While the straightforward nature of binary options can make trading seem simple, there are underlying dangers that many new traders overlook. Kenyan traders, in particular, should be aware of the volatility in global markets and the prevalence of scams targeting inexperienced investors.

Market Risks and Volatility

Binary options trading is closely tied to market movements, which means volatility directly impacts your chances of success. A sudden geopolitical event, like an unexpected change in U.S. interest rates or political instability in a country like Kenya itself, can cause prices to swing wildly. These swings make it difficult to predict whether an asset’s price will be higher or lower by the expiry time.

For example, during the oil price crash in 2020, many traders who placed bets on oil prices rising experienced losses as prices tumbled unpredictably. This unpredictability is a core market risk—no matter how much analysis you do, sudden events can throw off your predictions. Kenyan traders should keep an eye on global news and understand that even well-researched trades may fail due to factors outside their control.

Scams and Fraudulent Brokers

One of the most persistent challenges in binary options trading is the presence of scams and dishonest brokers. Unfortunately, this industry has attracted many unregulated platforms promising high returns with little risk to lure investors in. Many of these scammers operate without any oversight, making it hard to get your money back once deposited.

A common scam involves brokers delaying withdrawals or refusing to process them at all, while still encouraging traders to deposit larger sums. For instance, several unregulated brokers operating in Africa have been reported by local authorities and financial watchdogs for such practices.

Kenyan traders should prioritize dealing with brokers registered with credible institutions, such as those recognized by the Capital Markets Authority (CMA) in Kenya or reputable international regulators like the UK’s Financial Conduct Authority (FCA).

It’s wise to always conduct thorough background checks on brokers, read verified reviews, and avoid anyone promising guaranteed returns. This vigilance can save traders from falling victim to fraud.

Staying aware of these risks helps Kenyan traders protect their investments and avoid unnecessary losses. While binary options might be tempting for their simplicity and fast results, awareness and caution are your best tools in this landscape.

Regulation of Binary Options in Kenya

Understanding the regulatory landscape is key for anyone stepping into binary options trading in Kenya. Regulations act like the rules of the game — without them, you’re just throwing darts blindfolded. For Kenyan traders, these rules help ensure that the market stays fair and that shady actors don’t run away with hard-earned money.

Having a clear view of the legal setup also guides traders in choosing legitimate platforms to trade on, which can drastically reduce the risk of falling victim to scams. Plus, knowing the regulatory framework gives traders peace of mind, allowing them to focus more on strategy than worrying if their broker is legit.

Current Legal Status

In Kenya, binary options trading occupies a somewhat gray area when it comes to official legalization. Although not explicitly banned, the activity is tightly monitored by financial authorities due to the high risks and the history of fraudulent schemes linked to it. The Kenyan government has shown its concern by cracking down on unregulated brokers and warning the public regularly.

For instance, unlike traditional stock trading which enjoys clear legal protection under the Capital Markets Act, binary options don’t yet have dedicated legislation. This gap means traders must be extra cautious and look out for brokers that voluntarily comply with international standards or are licensed by reputable foreign regulators.

Role of the Capital Markets Authority (CMA)

The Capital Markets Authority (CMA) in Kenya plays a watchdog role, overseeing the financial markets to protect investors. It hasn’t fully embraced binary options as a lawful investment product but actively warns consumers against unlicensed platforms.

CMA's efforts include:

  • Monitoring and investigating suspicious activities from brokers claiming to operate in Kenya.

  • Educating the public about the dangers of venturing into unregulated binary options trading.

  • Collaborating with international bodies to track and clamp down on fraudulent binary options operators.

For example, CMA has issued official statements disallowing local companies from offering binary options and urged investors to report suspicious firms. While the regulator’s hands are somewhat tied due to the industry’s ambiguous status, its commitment to protect investors is clear.

"Trade only with brokers vetted by recognized regulatory bodies, and never rush into offers promising guaranteed returns," advises Kenya’s Capital Markets Authority.

All in all, Kenyan traders should treat the regulatory landscape as a signal to proceed with caution, verify broker credentials thoroughly, and avoid platforms without clear regulatory backing. This approach helps protect your investment and keeps your trading experience as safe as possible.

Strategies for Binary Options Trading

When it comes to binary options trading, having a solid strategy isn’t just beneficial—it’s essential. Jumping into trades blind, or relying solely on luck, can drain your balance quickly. Kenyan traders especially need strategies tailored to their specific markets and trading times, helping them make informed decisions instead of chasing hunches.

A good strategy addresses both when to enter a trade and how to manage risk along the way. It involves understanding patterns, market sentiment, and being disciplined about your approach. Without this framework, trading binary options can feel like gambling rather than investing.

Technical Analysis Basics

Technical analysis is like reading the market’s mood through charts and indicators. It’s the backbone of many traders' strategies. This approach studies past price movements to spot trends and potential turning points. For instance, if Apple stock’s price consistently bounces back after hitting a certain level, a Kenyan trader might use this information to time their call or put option.

Key tools include:

  • Moving Averages: These help smooth out price data and highlight direction. A simple moving average crossing above a longer-term average might signal an upward trend.

  • Relative Strength Index (RSI): This oscillator indicates when an asset is overbought or oversold, which might prompt traders to expect a reversal.

  • Candlestick Patterns: Patterns like the "hammer" or "shooting star" can hint toward market sentiment shifts.

For example, a trader in Nairobi observing the Naira/USD forex pair might notice a double bottom pattern forming on the hourly chart. This could suggest that the currency pair is about to rise, encouraging a call option. But remember, technical analysis is about probabilities, not guarantees.

Money Management Techniques

Even the best strategies can falter without sound money management. This aspect focuses on protecting your trading capital and minimizing losses during bad streaks. Kenyan traders need to be especially cautious since market conditions can change rapidly.

Solid principles include:

  1. Risk Only What You Can Afford to Lose: Never put all your eggs in one basket. For example, risking just 2% of your total capital per trade helps keep your account alive even if some trades go south.

  2. Set Stop-Loss Limits: Although binary options don’t have traditional stop-loss orders, you can mentally cap your losses by setting daily or weekly loss thresholds.

  3. Keep Trade Size Consistent: Avoid wildly changing the amount you trade based on emotions; consistency helps manage risk.

A practical illustration: Imagine you have a trading bankroll of KES 50,000. Using the 2% rule, your maximum risk per trade would be KES 1,000. If you lose five trades in a row, you have only lost KES 5,000 instead of blowing your entire account.

Smart money management is the difference between stubbornly chasing losses and trading with discipline to ensure long-term survival.

By blending technical analysis and rigorous money management, Kenyan traders stand a better chance of navigating the ups and downs of binary options markets more confidently and with less risk to their hard-earned cash.

Common Myths and Misconceptions

Understanding the common myths and misconceptions around binary options is essential, especially for traders in Kenya who are navigating this complex market. These misunderstandings can lead to poor decisions, unnecessary losses, or falling prey to scams. Getting the facts straight helps traders approach binary options with the right mindset and realistic expectations.

Binary Options as a Quick Way to Get Rich

One of the biggest myths is the idea that binary options trading is a shortcut to becoming wealthy overnight. Some people hear stories about huge wins and think they can jump straight in and start making serious money. However, the reality is far from this. Binary options are highly speculative and involve significant risk – much like flipping a coin but with real money on the line.

A practical example: imagine you invest KSh 10,000 expecting a high payout in minutes. If your prediction is wrong, you lose the entire amount instantly. It’s not like building wealth steadily through long-term investment. Successful traders use binary options cautiously, combining strategies and discipline instead of chasing quick wins.

Guaranteed Profits and Predictable Outcomes

Another common misconception is that trading binary options guarantees profits or predictable results. This belief often stems from misleading ads or overconfident claims by some brokers or third parties. Unfortunately, there’s no sure-fire way to predict which way a market will move within the short timeframes involved in these trades.

Even experienced traders face unpredictability due to sudden market news, events, or unexpected shifts. Binary options work on an "all or nothing" principle—either you win a fixed payout or lose your stake. This means there’s never a 100% guaranteed outcome. Traders must manage their expectations by understanding that losses are just as much a part of the game as gains.

It’s important for Kenyan traders to recognize these myths, as falling for them can lead to reckless trading behavior and financial harm. Keeping a clear, informed perspective is the first step toward safer, smarter trading.

By clearing up these misconceptions, Kenyan traders can approach binary options more realistically, balancing potential rewards with the risks involved.

Alternatives to Binary Options

When evaluating trading options, it’s smart to consider alternatives to binary options. Why? Because while binary options offer a straightforward, predictable outcome, they also carry hefty risks and limitations. Exploring alternatives like traditional stock trading and forex or commodity trading provides a broader strategy palette. These methods often offer more flexibility, longer time horizons, and sometimes better regulatory safeguards—important factors for Kenyan traders aiming for sustainable growth.

Traditional Stock Trading

Traditional stock trading involves buying shares of publicly listed companies, giving you ownership stakes rather than simply betting on price directions over short periods. This means you can hold onto stocks for months or years, benefiting from dividends and price appreciation.

For example, investing in Safaricom shares through the Nairobi Securities Exchange (NSE) can offer steady dividends and long-term growth. Kenyan investors often find stock trading appealing because it provides more control—stocks reflect company performance and broader economic trends, unlike binary options, which are often short-term bets.

Stock trading requires understanding market fundamentals, such as company earnings, sector trends, and macroeconomic indicators. While it might not give instant payouts like binary options, it tends to be less of a roller coaster and suits folks willing to play the long game.

Forex and Commodity Trading

Foreign exchange (forex) and commodity trading provide another alternative with deeper liquidity and global market access. Forex lets you trade currency pairs—like USD/KES or EUR/USD—capitalizing on changes in exchange rates. Commodity trading involves goods like gold, coffee, or oil.

Take forex trading as an example: a Kenyan trader might speculate on the USD/KES pair, betting on whether the Kenyan shilling will strengthen or weaken. Unlike binary options, forex trading allows more granular positions, stop-loss orders, and the ability to react to world events in real time.

Commodity trading, for instance in gold, connects directly to tangible assets often considered safe havens. Clothing your portfolio with commodities can hedge against local market uncertainties or inflation risks prevalent in many African economies.

Both forex and commodity markets demand solid research and risk management but often reward patience with better opportunities to adapt your strategies mid-trade.

Choosing between these alternatives depends on your goals, risk appetite, and how hands-on you want to be. Unlike binary options’ all-or-nothing approach, stock and forex trading often allow partial exits and risk controls. Kenyan traders should weigh these differences carefully to build a robust, well-informed trading plan.

Tips for Safe Trading

Staying safe while trading binary options is not a luxury—it’s a necessity. Given the high-risk nature of these financial instruments, having a clear strategy to protect your capital is just as important as knowing how to place trades. For Kenyan traders especially, navigating local regulations and dodging scams means being prepared with smart, practical habits. This section covers essential tips to help you trade responsibly and avoid costly mistakes.

Research and Due Diligence

Before hopping onto any binary options platform, thorough research is your first line of defense. Due diligence means vetting brokers, understanding trading terms, and being alert to red flags. For example, the Capital Markets Authority (CMA) in Kenya provides a list of licensed brokers—always cross-check your chosen platform against these official sources to avoid falling prey to fraud.

Besides licensing, read user reviews and ask experienced traders about their experiences. Don't rely solely on flashy marketing claims that promise huge profits; instead, look for transparency in payout rates, withdrawal policies, and customer support responsiveness.

Also, familiarize yourself with the underlying assets you want to trade, whether it’s forex pairs like USD/KES or commodities like coffee. Knowing the market basics helps you make informed predictions rather than gambling blindly.

Taking the time to verify your broker and understand the terms can save you from losing money to scams or hidden fees.

Setting Limits and Avoiding Overtrading

One easy trap many traders fall into is chasing losses or betting too much at once. Setting clear limits on how much you trade daily or weekly helps keep your emotions in check and prevents draining your account. For instance, if you decide to risk no more than 5% of your trading capital per day, you’ll have a built-in safety net that keeps losses manageable.

Overtrading often sneaks in when you’re trying to recover from a bad trade or when the market looks very active. It's like trying to make up for spilled tea by pouring more; you just end up making a bigger mess. Sticking to your strategy and taking breaks when you feel tempted to throw caution to the wind is key.

Practical tools like trade limit settings offered by some platforms can be used to automate this process, making it easier to stick to your plan.

Remember, successful trading is about discipline and patience, not about landing one big win and hoping it lasts.

By gearing up with sound research habits and strict limits on your trading activity, you create a safer environment to explore binary options without exposing yourself to unnecessary risks. These tips not only help protect your money but also build a career mindset geared towards sustainable trading.

How to Get Started with Binary Options in Kenya

Diving into binary options trading in Kenya requires more than just enthusiasm; it demands a clear understanding of the initial steps and essentials to set off on the right foot. This section zeroes in on the practical approach to getting started, highlighting how opening an account and using demo platforms can build a solid foundation. For Kenyan traders, these steps are crucial because they help navigate the local regulatory landscape while minimizing unnecessary risks.

Opening an Account

Opening a trading account with a reputable binary options broker is the first concrete step you need to take. Kenyan traders should carefully evaluate brokers licensed or recognized by respected authorities, such as the Capital Markets Authority (CMA) of Kenya, or at least brokers known for transparency and good reputation internationally. A typical account setup requires basic identification documents like a national ID or passport, and proof of address — all designed to comply with Know Your Customer (KYC) rules to prevent fraud.

Once your account is approved, you usually need to fund it to start trading. Most brokers accept multiple payment methods, including bank transfers, mobile money services like M-Pesa, or credit cards. For example, many Kenyan traders find M-Pesa convenient because it’s quick and widely used. Remember to start with an amount you can afford to lose; binary options are high-risk, so it’s wise to treat your first funds as a learning investment, not a sure profit.

Practicing with Demo Accounts

Before jumping into live trades, practicing with a demo account is a smart tactic. Demo accounts replicate real trading environments using virtual money, allowing you to test strategies and understand how the platform works without risking actual cash.

For instance, brokers like IQ Option and Olymp Trade offer easy-to-use demo accounts. Kenyan traders can use these to get comfortable with placing call and put options, setting expiry times, and interpreting payouts. Importantly, demo trading helps identify your risk tolerance and refines your money management skills.

Demo accounts are not just for beginners; even seasoned traders sometimes use them to trial new strategies or familiarize themselves with updated platform features without risking real money.

Consistent demo practice builds confidence and reduces impulsive decisions once real money is involved. Treat this phase like a dress rehearsal—you wouldn’t jump on stage without a few rehearsals, right? The same goes for trading.

Starting out in binary options in Kenya means taking a practical, informed approach from the get-go. Opening a verified account with the right broker and practicing extensively on demo accounts sets a sturdy groundwork for safer trading. This way, when you decide to move to live trading, you’re not stepping into the unknown but rather building on informed experience.